Reliability Testing for Laser Diode Telcom Devices

What we did...

An Irish company approached Industrial Tech Marketing to provide LinkedIn Marketing Services to help them with lead generation with laser reliability engineers in the semiconductor industry who would be interested in using the company´s reliability equipment for testing.

Problem: This company had a technical team but nobody dedicated to sales. They preferred to outsource the business development rather than hire a full time sales person.

Solution: Our team created a customized Linkedin Lead Generation list of reliability engineers in the photodiode and semiconductor industries. The list of contacts was over 4800 and were all over the world. The campaign lasted 8  months and included building relationships with the reliability engineers and sending them company presentations and quotes. From these efforts, the company had over 35 presentations and is currently collaborating with 2 companies.

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